Set up a site's voice and its anti-repetition memory once, so every later article sounds human and never recycles a story, a source, or an opening. Captures the business, builds a voice profile (defaults plus a client-voice override and a lexicon), and starts two banks: the E-E-A-T stories used and the stat sources used. Run first, once per site. The other content-pipeline skills load its output. Produces a site brief, a voice profile, and the banks, then stops.