Analyzes paid media performance across the full portfolio, a team, or a single campaign. Produces a KPI scorecard, channel breakdown, trend analysis, and prioritized recommendations. Trigger when the user says anything like: "analyze performance", "performance review", "how did we do", "Q2 results", "how is [team/campaign] performing", "give me a performance summary", "what's working / what's not", or asks for a performance-related overview covering a date range. Requires the paid-media-mcp server to be connected.