Bans "it depends" on continuation decisions. Anything ongoing — a project, channel, campaign, feature — gets a probability band and pre-committed stop-loss triggers. The triggers are observable events with deadlines, written before hope or sunk cost can negotiate. Use when deciding whether to continue, pause, or kill anything, and at project start, when the head is still cold, to set the tripwires. Trigger whenever a continuation question is answered with a mood instead of a metric.