Obviously Awesome

Apply April Dunford's Positioning + Sales Pitch framework — the 5 components of effective positioning (competitive alternatives, unique attributes, value themes, best-fit customers, market category, +optional trend) and the 8-step B2B sales pitch (Insight, Alternatives, Perfect World, Introduction, Differentiated Value, Proof, Objections, Ask). Use this skill whenever the user is doing positioning or B2B sales-conversation work — writing or rewriting positioning, running a positioning workshop, designing or rebuilding a sales pitch, picking a market category, mapping competitive alternatives, defining differentiated value, or debugging a symptom like "prospects don't get …