Plans, researches and writes comparison pages: "[rival] alternatives", "[product] vs [rival]", "[rival A] vs [rival B]" and switching guides. Builds each page from a ledger of sourced, dated facts and ends with an honest verdict on who should choose which product. Use when someone asks for an "alternative page", a "vs page", a "competitor comparison", "comparison landing pages", "why us instead of them", or wants existing comparison pages checked for outdated prices and claims that cannot be backed up.
