Decision-level framework for cutting talking-head short-form video (Reels/Shorts/TikTok). Not tool instructions — cut decisions: which sentences survive, where to end them, how to pick the hook, how to pace energy, and how to know when you got it wrong. Codified from auto-editor source defaults, production-audio practitioner interviews, platform retention data, and analysis of the 2026-05-03 Weblyfe Content Factory clips.