Use when a local service business (plumbing, HVAC, roofing, electrical, cleaning, landscaping, pest control, med spa, dental, or any book-a-job trade) is losing money on leads it already gets. Symptoms include slow response to calls and form fills, missed calls with no text-back, quotes that never get a follow-up, few or stale Google reviews, or an owner who wants a follow-up system without buying new software.