Brand Review

Measures Brand-Market Fit — how well a brand lands with its market — by scoring five dimensions as a funnel: Awareness (do they know you?), Relevance (is it for them?), Resonance (do they feel it?), Conversion (does it pay?), and Advocacy (do they bring others?). It is a strategy/metrics diagnostic, not a code or live review: it gathers each dimension's metrics (share of search, CTR, engagement, CAC/ROAS/LTV, NPS/referral), benchmarks them, finds the weakest link throttling growth, and prescribes the highest-leverage moves — with a single fit grade. Use when: brand review, brand-market-fit audit, BMF scorecard, measuring brand health, scoring awareness/relevance/resonance…