Turn anonymous site traffic into people the program is allowed to contact. Use when placing or auditing pop-ups, subscription forms, quizzes and other capture points, deciding what to ask for and what to give in return, setting the rule that governs when a widget may appear, fixing a site that shows three overlays at once, working out why captured contacts never buy, or connecting a form to what happens next. Not the content of a widget that asks for nothing, not the welcome series, and not consent as a lawful basis.
