Sell the Dream: Vision Narrative Sequencing Audit

Audits a B2B sales call transcript for future-state vision selling — does the rep name the world change and stakes before pitching product, or lead with features and bolt a "vision" on afterward. Scored against Andy Raskin's publicly published "5 Elements of a Great Sales Narrative," corroborated by Corporate Visions, Force Management, and Challenger's convergent "vision before product" pattern. "Sell the dream" is the colloquial name for this behavior, not a citation to a named methodology. Use when a rep pitches features early and a deal stalls on "not urgent," or when a manager wants to know if a call's vision narrative landed before the product did, not just whether a…