Enterprise launch

Plan and run a product launch for enterprise B2B software, where the sales cycle is six to eighteen months and the launch is a window rather than a day. Use when building a launch plan, setting launch tiers and stage gates, sequencing internal enablement before external announcement, assembling a field readiness checklist, planning regional or controlled availability rollout, deciding what to measure when revenue is two sales cycles away, or working out why sellers are not pitching a launched product. Also use for phrases like "GA launch plan", "launch readiness", "field enablement", "controlled availability", "we launched and nothing happened", "launch tiering", "T-minus…