Keyword-first, table-driven method for planning, building, restructuring and auditing Google Ads Search campaigns. It forces the work through fixed tables (intake, keyword inventory, master table, budget split, negatives, details, self-check) so every keyword is paired with an intent, one ad group, one relevant ad and a bid, and campaigns exist only for budget control. Use this skill whenever someone asks to plan, launch, rebuild, audit or review a Google Ads Search campaign or account, build or clean a keyword list, group ad groups, choose match types, write responsive search ads, set search bidding or budgets, build negative keyword lists, or sanity-check a paid search …
