Sales & Business DevelopmentOpen accessPublished 3 Oct 2026
Designs CRM journeys, lifecycle flows, segmentation logic, triggers, messages, data dependencies, measurement, and implementation requirements. Use when building or reviewing CRM, email, SMS, WhatsApp, app, loyalty, lead nurturing, reactivation, retention, or customer lifecycle programs. Also trigger when someone says "design a journey", "build an email flow", "create a welcome series", "abandoned cart flow", "winback campaign", "lead nurture", "CRM strategy", "lifecycle marketing", or when media-routing-planner identifies CRM as a channel. Even casual phrasing like "how do we nurture these leads?", "what emails should we send?", "design the flow", or "build the automatio…