Generative Engine Optimization (GEO)

Optimize a website so AI answer engines (ChatGPT, Perplexity, Google AI Overviews/AI Mode, Copilot) and AI agents cite it as THE answer for category and intent searches, not just its brand name. Use this skill whenever the user wants to "show up in ChatGPT / Perplexity / AI Overviews", "get cited by AI", "be found by AI from a specific search", improve AI or LLM discoverability, do GEO (generative engine optimization) or answer-engine optimization, or asks how to rank for what a product DOES (not just its name). Covers the evidence-based levers, keyword-for-intent research, answer-first plus schema content, crawlability and Bing, and the off-site sources AI actually cites…