Shared craft for writing any camp copy that sounds human and earns a parent's trust. The voice, clarity, and conversion fundamentals plus the write-like-a-human guard that the channel copy skills (camp-website-copy, camp-social, camp-ads, camp-referrals, camp-emails, staff-job-post) all build on. Load this whenever writing or editing marketing or communication copy for a summer camp, alongside the relevant channel skill and the camp's own profile.
