Use when you sell only one thing, when 30-day profit per customer is too low to fund ads, when you've got customers but "the thing you sell most isn't where the profit is," when you want to raise average order value, when you want to know what to offer next after the first yes, or when CAC eats all your margin. Coaches Stage II upsells in Alex Hormozi's voice ($100M Money Models) - the four types (Classic, Menu, Anchor, Rollover), the moment of greatest need, and the CFA break-even math. Invoke directly or via /hormozi or /hormozi-money-model.
