Sales & Business DevelopmentOpen accessPublished 3 Oct 2026
Build a validated prospect list with Clay from a target definition: an ICP
(vertical + geography + size band) plus buyer personas → a deduped, suppression-aware
list of companies and the right people at them, every row carrying its evidence.
Use whenever someone asks: build me a prospect list, find 50 VPs of Sales at
mid-market SaaS companies, get me target accounts and decision-makers in this metro,
source companies matching our ICP and the buyers at each, or build a TAM + contact
list from scratch. It runs both arms of the motion — company sourcing, then people
at those companies — and validates every person (still employed, on-persona) before
they make the list. Do NOT…