Response & Uplift Modeling

Predicts customer response probabilities (propensity) and incremental lift for promotions, supporting ROI optimization via uplift modeling. Use when the user asks to: predict who will respond to a campaign, score customers for promotion targeting, estimate incremental lift vs control group, optimize promotion ROI by finding the scoring threshold that maximizes profit, evaluate a propensity or uplift model with lift charts or precision-recall curves, or build a two-model / single-model / multinomial uplift approach. Also trigger when someone says "propensity model", "uplift model", "response model", "persuadables", "four quadrants", "incremental lift", "treatment vs contro…