Improve a live, underperforming Google Ads campaign. Triggers on 'optimize my Google Ads', 'why is my CPA/ROAS bad', 'improve Quality Score', 'my CTR is dropping', or 'my Google Ads spend is wasted'. Works on existing campaigns with performance data — for a new campaign use google-ads-campaign-builder, for a full health check with no specific complaint use google-ads-audit.