The boss of the marketing pipeline — takes stock of everything in the marketing/ folder, tells the owner exactly where they are, assembles a one-page plan (this week / this month / this quarter), and always answers "what should I do next?" with one concrete next step. Use when the user says "what should I do next," "what's next," "I'm stuck," "I don't know what to do," "make my marketing plan," "where am I," "pull it all together," or "run the marketing director." Step 5 of the marketing pipeline — but run it any time; it's home base.
