Forsy - The Needs Stack: What Your Customer Actually Wants
The Needs Stack: What Your Customer Actually Wants
Marketing & GrowthOperationsOpen accessPublished 2 Oct 2026
Builds a customer Needs Stack — the ladder in which every need is a means to the end one level up (buy infrastructure → set up a WordPress site → have a personal website → get a book deal). Anchors the level the user's product satisfies, phrased as the customer's own goal in the customer's own words, then walks downward (the steps the product makes obsolete) and upward (what the customer really wants), crystallizing every level — specific wording, a true means-to-an-end link, named real-world occupants — before moving on. Records the stack in NEEDS-STACK.md with the user's level marked and each level's positioning role: what you do, promise, reference as aspiration, or br…