Name and write tickets, issues, ADRs and board tasks so they land cold — a plain verb phrase for the name, never a codename, and reader-facing prose in short active sentences using only words the codebase already uses. Use when naming or renaming a ticket, issue, board task, ADR or branch; when writing a ticket's description or summary; when a name gets the reaction "what does that even mean"; or when asked to make a task read better.
