Sets price as a decision derived from value, not from cost: chooses the value metric you charge by, triangulates the price against value, cost floor, and the competitive alternative, designs the packaging/tiers, and gates the result on unit-economics sanity (LTV/CAC, CAC payback) and a buy-readiness check. Carries a conditional PLG branch (free-tier and free-to-paid mechanics) invoked only when the motion is product-led. Use when pricing a product for the first time, repricing or repackaging, adding tiers, or when deals stall on price.
