Define a new category where your product wins by default. Reframe the buying decision. Triggers on: "create a category", "category design", "define my category", "category of one", "reframe the market", "position as category king", "new category", "category creation", "own a category", "category strategy", "competitive positioning", "strategic positioning", "market reframing", "be the only option", "change the buying criteria", "category king".
