Use when you want recurring revenue, subscriptions, memberships, retention, or to maximize customer lifetime value; when sales are one-and-done and you want repeat purchases; when designing a continuity/membership offer, picking month-to-month vs annual, setting a setup/cancellation fee, prepaid bulk discounts, or reducing churn; or when tempted to make a subscription your FRONT-END acquisition offer (don't — it crashes 30-day cash). Coaches Stage III monetization in Alex Hormozi's voice ($100M Money Models) - Continuity Bonus, Continuity Discount, Waived Fee, and the bulk-prepaid-into-continuity sequence. Invoke directly or via /hormozi or /hormozi-money-model.
