ICP outbound campaign (ask for the ICP, tier the search, then fill in order)

Build an outbound campaign from your ideal customer profile: interview you for the ICP (who the buyer is, which companies, where, how many), turn it into a Clay people search you confirm in plain words, widen in declared tiers only if the strict ICP cannot reach your target, strip titles that match but never buy, keep a set number of leads per company, find verified work emails, optionally enrich any extra data point you want to personalize on (recent posts, company news, a funding round, anything Clay can find) using the best enrichment for it, save the kept leads to Clay Audiences as their own segment, and draft a two-email (optionally three) Clay Sequencer campaign aro…