Ranks competing initiatives with a bundled RICE (Reach x Impact x Confidence / Effort) calculator that also flags when a lower-scoring initiative has a much higher cost of delay and should be sequenced earlier anyway. Use whenever the user has a backlog or roadmap of competing initiatives to prioritize, needs to decide what to work on first, or is prioritizing by gut feel, HiPPO (highest paid person's opinion), or squeaky-wheel urgency.