PPC / Google Ads – 2026 Strategy Framework

Use this skill whenever the user wants help with paid search, Google Ads, PPC campaigns, or performance marketing. Triggers include: planning a new Google Ads campaign, setting up Smart Bidding or Performance Max, writing ad copy and asset groups, optimizing existing campaigns, troubleshooting poor ROAS or lead quality, setting up conversion tracking, and any question about PPC strategy or Google Ads features. Also use for questions about AI Max, campaign structure, negative keywords, asset performance, High-Value Mode, Enhanced Conversions, or the 2026 agentic Google Ads approach. If the user mentions "Google Ads", "PPC", "paid search", "campaign", "ROAS", "CPA", "ad cop…