Pricing Strategy

Sets and reworks software pricing: which unit to charge for, how to split features and limits into plans, where to set each price, and how to move new and existing customers to it. Covers a first price for a product with no customers yet, diagnosis of the weak lever from billing and usage data, willingness-to-pay research, revenue modelling, and the migration and notice plan. Use when someone says "how much should I charge", "pricing tiers", "packaging", "value metric", "per seat or usage-based", "should we raise prices", "grandfather existing customers", "Van Westendorp", "willingness to pay", "free plan or trial", or "annual discount".