Package Google Ads expertise into a sellable service — proposals, pricing/retainer structuring, client onboarding, and scope of work. Triggers on 'how do I sell Google Ads management', 'price my Google Ads service', 'write a proposal for a Google Ads client', 'onboard a new Google Ads client', or 'what should I include in my retainer'. Business/agency-operations layer, not ad execution itself.