Splits every Amazon Sponsored Products and Sponsored Brands search term into branded, competitor, product-targeting and generic buckets, then shows where the ad money really goes — how much is spent on shoppers who already typed the brand, what generic search returns once brand is taken out, whether competitor conquesting pays — and checks the brand's purchase share on its own name before calling brand spend defence or waste. Use when the user asks about branded vs non-branded, brand vs generic spend, branded search, brand defence, conquesting, competitor keywords, true or non-branded ACOS, or whether ACOS is flattered by brand terms.
