Lean Double Diamond **Discover phase** skill for PMs. Invoke whenever the work upstream of building is still soft — vague brief, pile of feature requests, conflicting stakeholder asks, a new market/segment, or any moment where "what exactly are we solving and for whom?" is fuzzy. Also trigger when the user mentions user research, JTBD, personas, opportunity assessment, competitive analysis, problem statements, entrevistas com usuários, or asks to "understand the problem" / "entender o problema" — even without naming "discovery". Covers problem framing, research design/synthesis, segmentation/JTBD, opportunity & hypothesis design (including the opportunity solution tree an…
