Product strategy, pricing, launch/go-to-market, and growth measurement (analytics, A/B testing, competitive analysis) for projects that carry commercial goals. Loads focused references on demand. Use for product and growth work, e.g. "how should I price this", "plan the launch for X", "set up analytics/tracking", "design an A/B test", "size up the competitors", "what's the GTM for this feature". Activate only when a task genuinely has commercial / product-strategy goals, not for pure engineering work.