Builds content strategy as a FOCUSED BET, not a 90-day backlog. Drafts the SEO clusters and free-tool ("engineering-as-marketing") ideas ITSELF, forces 1-2 channels, elaborates the plays, and lays out a real week-by-week 90-day calendar. Use when the user asks about content strategy. Works for SaaS, B2B, consumer, marketplace, and creator businesses.
