Compare the alternatives a buyer already uses, name the differentiation that matters to that buyer, and write a clear offer for a bootstrapped B2B SaaS. Use this when the founder asks "how do we describe this," "what's our positioning," "what's the offer," or when validation showed a real problem but prospects cannot tell this apart from the status quo. Do not use it to set price or packaging (founder-pricing), to pick acquisition channels (founder-growth), to write a launch checklist (founder-launch), or to invent demand that founder-validate has not evidenced.
