Use when shaping how a product is positioned and described to its market — the value proposition, the target segment, the differentiation, the messaging — with the Value Proposition Canvas, a positioning statement, and a message house, always built on the USER's own inputs and validated with real buyers. Produces a hypothesis to test, never asserted market truth: it never fabricates market size / TAM, competitor claims, customer quotes, outcome numbers, or trademark / domain clearance — those route to the user or a licensed professional. Distinct from product-discovery (whether something is worth building) and growth-analytics (measuring usage). Opt-in overlay, default of…
