Hypothesis-driven experimentation loop. Formulates testable hypotheses,
designs experiments, measures results, and iterates.
[WHAT] Scientific method applied to any kind of question: formulate
hypotheses, identify what would falsify them, design tests, analyse
results, update understanding. Works for tech, policy, strategy, and research.
[WHEN] Use when: hypothesis, experiment, test the assumption,
scientific method, "is it actually true that..."
[EXPERTISE] Hypothesis formulation, experiment design, falsification, iterative learning
