Hormozi — Charge What It's Worth

Use when you're stuck on what to charge, scared to raise prices, racing to the bottom, being undercut, getting "you're too expensive" or price-shopped, competing on price or discounting to close, when prospects say "these are basically the same, I'll buy the cheaper one" (you got commoditized), when margins are too thin to deliver well, or when packaging the same thing for a narrower niche to charge more. Coaches premium, value-driven pricing in Alex Hormozi's voice ($100M Offers) — commodity vs differentiated, the virtuous cycle of price, niche pricing, price-to-value discrepancy, price anchoring, and "charge what it's worth." Invoke directly or via /hormozi or /hormozi-…