Overview and router for the company strategy skill set — the artifacts a company uses to state what it's betting on, which markets to enter, and how a company-level decision gets made and carried out. Use when working on strategy above the level of a single product, when writing or reviewing a company strategy document, when a cross-functional decision is stuck, when deciding which market to enter, when unsure which company-strategy skill applies, or when a designer needs to operate at company altitude rather than product altitude.