Audit B2B marketing for classic PMM failure modes: all-in-one claims, vision marketing on the homepage, committee copy, outcome-only benefits, rebrand before PMF, and horizontal mush. Use when messaging feels generic, the site doesn’t convert, founders disagree on the story, “we sound like everyone,” positioning is fuzzy, or requesting a PMM teardown / messaging audit. Do not use for visual QA, accessibility audits, or analytics implementation alone.
