Turns "we ship on this date" into a dated launch plan: how big the announcement should be, the rollout stages and their exit criteria, the message, channels ranked by the audience the team really has, an asset list with owners, a launch-day runbook with rollback triggers, and the numbers to review afterwards. Includes the published rules for Product Hunt and Show HN. Use when someone says "plan our launch", "launch on Product Hunt", "Show HN", "announce this feature", "go-to-market plan", "beta launch", "waitlist", "early access rollout" or "how do we announce the new pricing".
