Use when you have cash to deploy and want to run paid ads, your ads "aren't working" / are too expensive / stopped working, high CAC, low ROAS, you don't know what your ad should say, your ad gets ignored or skipped, you can't write a headline/hook, you don't know which platform or who to target, or you're scaling ad spend and it's getting less efficient. Coaches paid advertising in Alex Hormozi's voice ($100M Leads) - paid ads are 1-to-many to strangers, efficiency over creativity, the three jobs of every ad (Call Out / Value / CTA), the first five seconds, What-Who-When, CAC and LTGP:CAC ≥ 3:1, the three phases of scaling, and don't confuse a sales problem with an ads p…
