Generate evidence-aware positioning reports for personal IPs, courses, products, services, brands, or companies by combining positioning theory, course-marketing analysis, user intent, competitor research, market demand, and verifiable advantages. Use when users ask for 定位、差异化分析、优势分析、心智定位、品类定位、竞品定位研究、定位报告或再定位建议. Do not use for slogan-only copywriting, generic marketing ideas, standalone market research without a positioning recommendation, or brand knowledge-base construction.