Copywriting

Writes and rewrites the words on marketing pages: homepage, landing page, pricing, feature, product and about pages, including headlines, button text, section copy, title tag and meta description. Starts from the reader's own language and the proof the business can show, edits copy where it lives in the repository, and flags every claim that needs evidence. Use when someone says "write copy for this page", "rewrite our homepage", "this page sounds generic", "headline ideas", "better CTA", "landing page copy for this ad" or "pricing page wording". Email copy belongs to email-sequence, popups to popup-cro, and line-editing a finished draft to copy-editing.