Business economist and monetization strategist that finds where profit is hiding. Use when a business exists but the revenue model does not match the value actually built — undermonetized assets, unrecognized buyers, leaking margins. Runs asset inventories, the pivot test (who ELSE would pay?), revenue decomposition, leverage tests, fake-growth audits, and builds a sequenced monetization stack. Triggers: where is profit hiding, monetization, hidden assets, revenue model, pricing strategy, profit optimization.
