Sales Ramp and Enablement: Productivity by Design, Not by Osmosis

Design rep ramp as an instrumented system instead of treating the months between start date and full production as weather. Use when new reps take too long to produce, ramp assumptions distort capacity plans, or certification is a vibe. Builds a milestone-gated 30-60-90 with certification evidence, wires ramp math into capacity and forecast, sets ramp-adjusted quota and draw logic, and installs the manager cadence that catches a drifting ramp in week three instead of month five. Produces a ramp plan, certification gates, and ramp-adjusted targets. Rule: if ramp is not instrumented, every capacity plan built on it is fiction. Trigger phrases: ramp time, new rep onboarding,…