T-7 teaser cascade / T-0 main asset cross-channel within 2-hour window / T+1 to T+7 amplification with UGC + influencer + paid boost. Buffer scheduling + per-channel variants + Notion brief + Reddit AMA scheduled within 24-48 hrs of launch. Mid-flight pivot rules: hashtag death = swap; creator underdelivery = surface to `account-takeovers-creator-handoff`.
