Customer Lifetime Value (LTV)

Estimates total net profit from a customer over the entire relationship horizon using descriptive, Markov chain, survival regression, and Monte Carlo models. Use when asked to: calculate LTV or CLV or CLTV, determine acquisition spend limits, estimate customer equity, segment customers by long-term profitability, model retention impact on revenue, or size a retention campaign by expected LTV saved. Also trigger when someone says "how much is a customer worth?", "what can we spend to acquire?", "customer equity", "LTV model", "CLV calculation", "lifetime value", "retention impact on revenue", "LTV by segment", "model customer profitability", "predict LTV", "LTV × savabilit…