First Customers

Plans and tracks the direct, one-at-a-time selling that gets a new product or service its first 10 to 100 paying customers: sizes the outreach needed from stage conversion rates and the founder's hours, builds a prospect list ordered by warmth, shapes an early-customer offer and price, drafts outreach and call scripts, and reads the funnel each week. Use when someone asks "how do I get my first customers", "nobody is buying, what do I do", "write a cold email for my product", "how many people do I need to contact", "should I charge early users", or "get me to 10 paying customers". Covers SaaS, services, local trades and products that are not built yet.