Audit and repair conversion on marketing pages, lead and contact forms, and the overlays attached to them: message match, offer clarity, proof placement, form fields and errors, popups, sticky bars, slide-ins, and exit interventions, with instrumentation and an experiment-ready hypothesis. Use for weak page conversion, form abandonment, or URL-based conversion reviews; use activation-path for account creation and onboarding, and upgrade-moments for in-product paywalls.
